This Image is a project that examines the phenomenological distinctions between the image, the photograph, and the text intended to explain its visual counterpart. These visual-textual formulas — ubiquitous in the online world — often falter due to their inherent generalization and reductive nature. Far from clarifying meaning, they frequently obscure context, generating ambiguity and misunderstanding. This dissonance — this void between the image and its textual description — becomes a focal point of inquiry in This Image. The project interrogates the role of the image as a poster, a cover, a stamp, a sign, or a narrative, while simultaneously scrutinizing the dynamics of its interaction with describing text. This reflection resonates with and refers to the practices of artists like Lawrence Weiner, Barbara Kruger, Guerrilla Girls, Ed Ruscha, and Klaus Staeck, whose works critically engage with the interplay of image, text, and meaning.
*All the text inscriptions are sourced from real-life contexts and have been minimally altered.
